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Android Apps For Profit: Making Money with Apps on the Android Market, by Nathan Mellor
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Interested in making money through apps in the Android market? Here is some insight from the trenches and real world experience of creating and marketing apps for Android
This book takes a look at the marketing funnel for apps, with a view to how understanding the entire process can bring you more money. It explains some key marketing terminology and how it applies in the app world.
Includes a process that allows you to choose your best ideas, and then research those ideas to find those with the greatest revenue potential. Mentions ways to weight the revenue of ideas against the cost of creating an app for each idea, with ideas for creating your apps for less money, whether you are a developer or plan to hire one.
As your ideas come to market as apps, this book gives suggestions on how to create more visibility for your app, along with what factors influence users to install or continue to use an app, and how you can track these for your benefit. Includes ways to expand your reach through paid or organic promotion that stretches beyond the Google Play store.
Nathan Mellor was a senior software engineer at Hewlett-Packard before being downsized in 2009. Since then, he has created and marketed a top grossing app for Android that had generated over a million in sales as of August 2013. He has successfully run this business from his home office.
In addition to a strong technical background, Nathan has a certificate in Internet Marketing from the University of San Francisco.
Nathan has been a popular instructor at AnDevCon, where he has taught topics of interest for independent developers, including app marketing, small business, and app discovery. He has also spoken at the PubCon internet marketing conference.
- Sales Rank: #1069447 in eBooks
- Published on: 2013-11-10
- Released on: 2013-11-10
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
Looking to get into the Android App business? This is a great book to get you started!!
By Devin Mosley
This is an excellent read. I currently own an app business, but have been in the iOS market. I recently wanted to expand and get into the Android market. This book has a lot of useful information that I did not previously know of. How to research the Android market, how to market your product, and much more. This is an excellent blueprint on how to get into the Android market. I will be implementing many of these in the upcoming future.
2 of 2 people found the following review helpful.
Great Book for Aspiring Android App Developers
By Iain Key
An excellent book for anyone thinking of making an app for the Android ecosystem.
Nathan not only reminisces about his own personal experiences in making a successful app, but also takes you through various app business models, how to get ideas for new apps and validate them, through to google play seo and marketing.
Overall, a good read with a lot of valuable information
1 of 1 people found the following review helpful.
Great way to crack the App Biz!!
By Wave Rider
Easy and understandable read. I've been wanting to know about the Android/Google market. This book has saved me so much time by putting all of the needed things into one concise book, which I read on the go via mobile Kindle.
I'm still in the middle of this book and I'm sure that I will be using it as a reference even when I finish.
Good luck.
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